This summer, McDonald’s (
MCD) is gearing up to roll out a $5 meal bundle aimed at budget-conscious consumers amidst heightened competition from rivals ramping up promotions. The bundle, available at McDonald’s U.S. outlets starting June 25th, comprises four items: a choice of either a McDouble or McChicken sandwich, along with small fries, a small soft drink, and a four-piece Chicken McNuggets.
In a statement released on Wednesday, McDonald’s emphasized the significance of nationally advertised value deals for its customer base, asserting that such offerings have been integral since its inception and are especially crucial in the current market landscape. This move comes as restaurant chains across the board are doubling down on promotions to counter declining foot traffic, driven by consumer fatigue with rising dining costs, prompting them to dine out less ...
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